Emily Dublin is a brand operated by USEEMALL LTD, a company registered in the United Kingdom under company number 13324887, serving customers in Ireland.

What is in the range

Relaxed everyday clothing and footwear for women and men. For women: floral dresses, blouses, skirts, dungarees, co-ord sets, swimwear, and a comfort-led line built around soft fabrics and forgiving cuts. For men: shirts, t-shirts and polos, shorts and trousers, plus summer essentials. Footwear runs across both — loafers and suede loafers, sandals, sneakers, breathable everyday shoes and a lightweight yacht mule.

No occasionwear, no technical sportswear, no seasonal novelty. This is the part of a wardrobe that gets used on a normal day.

Where the idea came from

Comfort and looking put-together are usually sold as a trade-off. Either something is easy to wear and looks it, or it looks sharp and you are counting the hours until you can change. Most of the clothes people actually live in sit somewhere in the middle, and that middle is oddly underserved.

Emily Dublin was set up around that gap. We pick for wearability first — how a fabric behaves after a wash, whether a waistband still sits right at the end of the day, whether a shoe can be walked in for real. A tight range makes that possible; a catalogue of thousands does not.

We sell online only. The saving that comes from having no shops goes into free standard tracked delivery on every order, rather than into a discount that only unlocks once you have spent enough.

Mission

To take the compromise out of dressing for an ordinary day — clothes and shoes that are genuinely comfortable, genuinely wearable, and priced so neither has to be sacrificed.

Vision

Wardrobes with less in them and more that gets worn. We would rather be the shop someone returns to for the next reliable thing than the one they buy from once in a rush.

What we stand behind

Free standard tracked delivery on every order, no minimum. Fourteen days to withdraw as European Union law requires, extended by us to 30. No restocking fee. A 30-day warranty against manufacturing defects, sitting on top of the six-year statutory guarantee under the Consumer Rights Act 2022. And a reply to your email inside 24 hours on a working day.

Anything that arrives damaged, faulty or wrong gets put right at our cost. That is written into our Returns & Refund Policy, next to the Shipping Policy and the Payment Policy. Nothing claimed on this page goes beyond what those documents commit us to.

Contact

Emily Dublin
USEEMALL LTD — Company No. 13324887
Company address: Flat 4, 4 Conyngham Road, Manchester, M14 5SA, England
Returns address: sent to you by email once your return is approved
Email: support@emily-dublin.com
Customer service hours: Monday to Friday 09:00–17:00 (IST) · Saturday and Sunday 10:00–17:00 (IST)
We aim to reply within 24 hours.