Privacy Policy
Last updated: 5 February 2026
Emily Dublin operates this store and website, including all information, content, features, tools, products and related services, in order to offer you a considered shopping experience (the "Services"). Emily Dublin is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services or communicate with us. In the event of a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy will prevail in relation to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described.
Personal Information We Collect or Process
When we use the term "personal information", we mean information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services:
Contact details, including name, address, billing address, delivery address and email address.
Financial information, including credit card, debit card and financial account numbers, payment card information, transaction details and other payment information.
Account information, including username, password, security questions, preferences and settings.
Transaction information, including the items you view, add to your cart, add to your wishlist or purchase, return, exchange or cancel, as well as your previous transactions.
Communications with us, including the information you enter in communications with us, for example when you submit a customer service request.
Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
Usage information, including information relating to your interaction with the Services.
Sources of Personal Information
We may collect personal information from the following sources:
Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf.
From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
To provide, personalise and improve the Services. We use your personal information to provide you with the Services, process payments, manage orders, remember your preferences, send account-related notifications, manage returns and exchanges, and create a personalised shopping experience for you.
Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing communications by email, SMS or post, and to show you online advertising.
Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment experience and detect fraudulent or unlawful activity.
Communicating with you. We use your personal information to provide you with customer service and to maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable law or respond to valid legal proceedings.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:
With Shopify, suppliers and other third parties that provide services on our behalf (for example, IT management, payment processing, data analytics, customer service, cloud storage, and order management and shipping).
With business and marketing partners to provide marketing and advertising services.
When you authorise or consent to the disclosure of certain information to third parties.
With our affiliates or within our corporate group.
In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. The information you submit to the Services will be transmitted to and shared with Shopify and with third parties who may be located in countries other than the one in which you reside. To learn more about how Shopify uses your personal information, you can consult Shopify's Consumer Privacy Policy.
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are a parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details set out below to request its deletion.
Security and Retention of Your Information
Please note that no security measure is perfect or impenetrable. The period for which we retain your personal information depends on various factors, such as the need to maintain your account, provide the Services, comply with legal obligations or resolve disputes.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. As a resident of the European Union or the European Economic Area, you have these rights under the General Data Protection Regulation (GDPR):
Right of Access. You can request access to the personal information we hold about you.
Right to Erasure. You can request that we delete the personal information we hold about you.
Right to Rectification. You can request that we correct inaccurate personal information.
Right to Data Portability. You can request to receive a copy of the personal information we hold about you.
Right to Restrict Processing. You can request that we limit the processing of your personal information in certain circumstances.
Right to Object to Sharing or Direct Marketing. You can object to the processing of your personal information for targeted advertising purposes.
Right to Withdraw Consent. Where we rely on your consent to process your personal information, you can withdraw that consent at any time.
Managing Communication Preferences. You can unsubscribe from promotional emails at any time using the unsubscribe link included in our emails.
You can exercise these rights by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights.
Complaints
If you have complaints about the way we process your personal information, please contact us using the contact details provided below. You also have the right to lodge a complaint with your local data protection authority. In Ireland, the competent authority is the Data Protection Commission (DPC), which you can contact at www.dataprotection.ie.
International Transfers
Please note that we may transfer, store and process your personal information outside the country in which you live. If we transfer your personal information out of the European Economic Area, we will do so on the basis of recognised transfer mechanisms (such as the European Commission's Standard Contractual Clauses) and will take appropriate measures to protect your personal information in accordance with applicable law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide any notice required by applicable law.
Contact
For any questions about our privacy practices or about this Privacy Policy, or to exercise any of the rights available to you, please email us at support@emily-dublin.com